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David Appleby

Assurity Financial Group

Assurity Plaza
2429 Manatee Avenue East, Unit 1

Bradenton, FL 34208


Independent - Transparent - Fee-Based - Fiduciary

About Assurity Financial Group

Assurity Financial Group is a transparent fee-based fiduciary with a moderate risk growth investment strategy for those like you in or approaching retirement.

As an Independent Registered Investment Advisors (RIAs) your unique, often complex, financial needs are served with customized solutions since we are not tied to any particular family of funds or investment products; this fact allows for greater choices in achieving your retirement lifestyle goals.

Financial credentials matter when selecting a partner for your retirement strategy, so allow us to educate you about the ones we have earned in the effort to serve you as best possible.

Many clients find us initially due to our expert tax credentials as IRS Enrolled Agents which is a clear advantage when considering the longevity of your retirement nest egg. We prevent the number one drain on your assets, income taxes during retirement.

With an A+ rating from the Better Business Bureau and a pristine record since our establishment in 2002, we sincerely hope to earn your trust through a free exchange of ideas and create the peace of mind so your only worry is what to do with your time while retired; the numerous client reviews and testimonials from people like you illustrate this significant benefit of choosing Assurity Financial Group.

General Information

Firm Start Year


No.of Employees




Firm CRD#


Insurance License#


Name of Broker/Dealer


Name of Custodial Firm

First clearing LLC (Affiliated with Wells Fargo Bank)

States Licensed in


Years of Experience in Financial Services


Number of Years with Current Firm


Work Experience

10 years listening to understand the unique needs and complexities of clients retirement goals and creating a custom mix and active management of whatever financial products are necessary to create the lifestyle they have chosen during retirement.

I work with the following types of clients

Those approaching/in retirement - new to Bradenton


Investment Types

Virtually all investment products are available.

I can meet clients in the following ways

At your home, At my office, Via Phone, Via Email, At your office


Registered Investment Advisor


Registered Representative


Investment Advisor Representative


Compliance Disclosures in Last 5 years

I have a clean record

Criminal Disclosures in Last 5 years

I have a clean record

Qualifications & Membership

Certifications, Accreditations & Designations

Chartered Life Underwriter (CLU®), Chartered Financial Consultant (ChFC®), QFP®, Chartered Advisor for Senior Living (CASL), Registered Financial Consultant (RFC), Certified Tax Specialist (CTS), Enrolled Agent (EA)

Securities Licenses

Series 65

Insurance and Annuity Licenses

Variable Annuity, Variable Life, Annuity, Long Term Care, Health, Life

Financial Organization Memberships

ChFC®, Financial Planning Association (FPA)

Non-Financial Organization Memberships

BBB - Rated A+ National Ethics Association Manatee Chamber of Commerce

Firm Information

Firm's Number of Clients


Firm's Number of Planning Clients


Firm's Number of Managed Clients


Advisor's Number of Clients


Compensation and Fees

Fee Structure


Minimum Portfolio Size for New Managed Accounts

$50K and up

Compensation Methods


Fee % Based on Assets

2% or less

Hourly Rate



TPM AUM $997,000,000