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Andy Whitaker

Gold Tree Financial, Inc.

8596 Arlington Expressway

Jacksonville, FL 32211


Family Financial Management Services

About Gold Tree Financial, Inc.

Gold Tree Financial, Inc. provides Family Financial Management Services including financial planning, tax-efficient portfolio construction and management, and estate planning products and services for individuals and families. In addition to providing investment and insurance products and investment management services on which we are compensated, we provide strategic, tax-efficient, and estate planning services & input regarding all areas of your financial world.

Among the many advantages of our services are probate avoidance and the prevention of "Unintended Heirs". These can include the legal profession, the government, your surviving spouse's new spouse and their children from a previous marriage, and your daughter's divorcing husband three years after she inherits from you.

General Information

Firm Start Year


No.of Employees




Firm CRD#


Insurance License#


Name of Broker/Dealer


Name of Custodial Firm

Pershing LLC

States Licensed in

FL GA CA CO DE MD MI NC PA SC SD TN TX UT VA Andy holds a license w/FINRA, the securities regulatory agency, that allows him to obtain license in any state in the US. If license is needed to serve your needs, it will be obtained.

Years of Experience in Financial Services


Number of Years with Current Firm


Work Experience

Family Financial Management Services including financial planning, tax-efficient portfolio construction/management, and estate planning.

I work with the following types of clients

Businesses, Individual Investors

Advisory Services Provided

Tax Advice and Services, Estate Planning & Trusts, Financial Planning for Businesses, 401K Rollovers, Financial Advice & Consulting, Financial Planning for Individuals, Annuities, Retirement Planning, Education Funding and Planning, Money Management, Portfolio Management, Wealth Management, Insurance Planning


Investment Types

Insurance, Mutual Funds, Bonds, Alternative Investments, Exchange Traded Funds (ETFs), Annuities

I can meet clients in the following ways

At my office, At your home, At your office, Via Phone, Via Email, Video Conference


Registered Representative


Investment Advisor Representative


I am an acknowledged fiduciary


Compliance Disclosures in Last 5 years

I have a clean record

Criminal Disclosures in Last 5 years

I have a clean record

Qualifications & Membership

Certifications, Accreditations & Designations

Chartered Retirement Planning Counselor (CRPC®)

Securities Licenses

Series 66, Series 7

Insurance and Annuity Licenses

Variable Life, Variable Annuity, Long Term Care, Life, Health, Disability, Annuity

Firm Information

Firm's Number of Clients


Firm's Number of Planning Clients


Firm's Number of Managed Clients


Assets Managed by Firm


Advisor's Number of Clients


Advisor's Number of Managed Clients


Advisor's Number of Planning Clients


Assets Managed by Advisor


Compensation and Fees

Fee Structure


Minimum Portfolio Size for New Managed Accounts


Compensation Methods

Based on Assets

Additional Details on Charges

Planning fees may apply depending on the specific needs.


Masters - Business Administration

Northwestern University: The Kellogg School
2000 - 2002

Bachelor of Science - Mechanical Engineering

Florida State University
1998 - 2002


Andy J. Whitaker, CRPC®, Registered Representative. Securities offered through ProEquities, Inc., a Registered Broker-Dealer, Member FINRA & SIPC. Andy J. Whitaker, CRPC® Investment Advisor Representative. Advisory services offered through Investment Advisors, a Registered Investment Advisor, a division of ProEquities, Inc. Gold Tree Financial (GTF), Inc. is independent of ProEquities, Inc. Information is for informational purposes and should not be construed to be specific tax, legal, or investment advice. Decisions regarding individual circumstances should include consultation with a professional who understands your situation. All investment purchases are to be preceded by a current investment prospectus.