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Why Using a Financial Advisor is Better Than Receiving Advice from TikTok

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In today's digital world, where social media dominates lives, it is no surprise that many people turn to these platforms for financial advice. With catchy music and attractive filters, TikTok influencers often have millions of followers. However, these influencers generally lack the expertise necessary to address your unique financial goals. While TikTok can provide general advice, achieving real financial success requires the personalized guidance of a professional financial advisor.

In the contest of financial advisors versus TikTok advice, the former offers numerous advantages that cannot be ignored. This article can help you understand why you should not take financial advice from TikTok and highlight the benefits of hiring a professional financial advisor to help you reach your financial goals.

Below are 5 reasons why hiring a financial advisor is better than receiving advice from TikTok:

1. You receive advice backed by professional expertise, education, and experience

When you hire a financial advisor, you are not just paying for their advice. You are also investing in their years of education, experience, and professional expertise. Financial advisors typically have extensive backgrounds in finance with degrees in economics, finance, business, etc. Many of them also possess advanced certifications, such as Chartered Financial Analyst (CFA), Certified Investment Management Analyst (CIMA), Certified Financial Planner (CFP), Financial Risk Manager (FRM), or Personal Financial Specialist (PFS). These credentials require rigorous exams, education, and adherence to strict ethical standards to ensure that all advisors are well-versed in the latest financial laws and regulations in the country.

In contrast, TikTok influencers generally lack formal financial education and professional certifications. Their primary source of information is often the Internet, and while some may do thorough research, many create content based on trending topics to maximize views rather than provide accurate, reliable advice. This can lead to misinformation and oversimplified solutions that may not suit your unique and complex financial needs. On TikTok, you might encounter advice from a 15-year-old with no real-world financial experience or a 50-year-old with dubious qualifications. There is virtually no barrier to entry, and anyone can share financial tips and strategies without any guarantee of expertise or accuracy. This can lead to chaos, as influencers may not fully understand the intricacies of the financial topics they discuss.

A seasoned financial advisor has likely worked with numerous clients, each with distinct financial goals and challenges. This experience equips them to handle a wide range of scenarios, from retirement planning and investment strategies to tax planning and debt management. Financial advisors are also subject to strict regulatory oversight. In the United States, financial advisors must comply with regulations established by the Securities and Exchange Commission (SEC) or state regulatory bodies. This ensures that financial advisors adhere to fiduciary standards and act in your best interest. If an advisor fails to do so, you have legal recourse to address any grievances. On the contrary, TikTok influencers operate with little to no regulatory oversight. There is no governing body to verify their qualifications or hold them accountable for the advice they offer. If you follow an influencer's misguided advice and suffer financial losses, there are no formal provisions to seek compensation. Many influencers operate anonymously, hiding behind usernames and never showing their faces. This anonymity makes it difficult to verify their credentials or trustworthiness. If their advice leads to adverse financial outcomes, they can quickly delete their accounts and disappear, leaving you with no recourse for your losses. Unlike regulated financial advisors, who are held to strict ethical and professional standards, TikTok influencers are not accountable for the advice they provide.

2. You can get one-on-one consultations and customized advice

When you work with a financial advisor, you build a rapport based on transparency, reliability, and mutual respect. Financial advisors take the time to understand your financial goals, risk tolerance, and personal values and help you craft strategies that align with your long-term objectives. This personalized approach helps build trust that is hard to replicate with impersonal, generic advice from social media.

Is TikTok's financial advice any good? Well, TikTok influencers can provide some helpful financial tips, but they cannot replace the comprehensive, personalized, and professionally backed advice of a financial advisor. Financial advisors offer one-on-one consultations to address your specific concerns and circumstances. They consider individual nuances such as your risk tolerance, long-term goals, and current financial situation, discuss various scenarios with you, and guide you accordingly to ensure that the advice you receive is relevant and actionable. For instance, if you need to consolidate debt, a financial advisor can help you evaluate loan consolidation options, assess the impact of debt on your credit score, prioritize paying high-interest debt first, and develop a repayment plan that fits your budget and financial goals. They can also educate on how to manage debt in the future. If you are considering home ownership, a financial advisor can help you determine how much financing you need, how much down payment you should aim for, and how to balance these with other financial goals, such as retirement savings or education funding for your children.

On the other hand, TikTok influencers often present one-size-fits-all advice and only offer generalized advice with no emphasis on your unique needs. Their guidance might not account for individual nuances such as your income, family structure, shared goals with your spouse, or future dreams. This lack of personalized advice can be detrimental, as what works for one person may not work for another. This cannot be fruitful if you are looking for exact needs, such as tax or retirement planning, where you need a precise strategy for lowering your tax output and building your nest egg. They might suggest broad strategies like saving a certain percentage of your income or investing in trending stocks, but they will not provide the detailed, customized strategies that a financial advisor can. This can lead to suboptimal choices that may not deliver the returns you are aiming for.


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3. You can rely on unbiased advice

Trust is an essential part of the advisor-client relationship. Financial advisors offer transparency and reliability to ensure that your personal and financial information remains confidential. They prioritize safeguarding your financial data and provide a secure environment for discussing and managing your financial matters. Working with a financial advisor offers the reassurance of unbiased advice. Financial advisors, especially fiduciaries, can help you achieve your financial goals without any ulterior motives. Their recommendations are based on a thorough analysis of your financial status and objectives to ensure that the strategies they propose are in your best interest. This level of personalized, unbiased advice is crucial for making informed choices and achieving long-term financial success.

Many financial advisors are fiduciaries and have a legal duty to act in your best interests and prioritize your needs over their own. Fiduciaries do not engage in paid partnerships or promote products for personal gains at the cost of your financial security. This fiduciary responsibility ensures that the advice you receive is genuinely aimed at improving your financial well-being.

Conversely, TikTok influencers often promote products due to paid partnerships, which can create a potential conflict of interest. Unlike financial advisors, influencers are not bound by fiduciary duties, and their advice may lack merit. For these influencers, providing advice is a way to earn money, which may not always align with your best interests. There is an inherent risk of receiving biased advice from influencers, and it can be challenging to differentiate between genuine and promotional content. Considering that your hard-earned money is at stake, it can be difficult to fully trust advice from social media influencers. This uncertainty can lead to stress and doubt about whether you are making the right financial decisions.

4. You may get overwhelmed with data from TikTok

TikTok users spent around 840 MB per hour on the app in 2023, and in 2024, TikTok videos produced approximately 7.35 TB of data daily. With such a vast amount of data being created and consumed, it is easy to become overwhelmed by the sheer volume of content at your disposal. This uninterrupted influx of information can lead to confusion and doubt, as for every piece of positive advice, there is often a counterargument emphasizing the negative. This makes it difficult to differentiate between good advice that applies to you and advice you should ignore. You might find yourself caught between different recommendations, unsure which to follow, and you end up doing nothing because you cannot decide the best course of action.

Working with a financial advisor can help you streamline the overwhelming amount of information and focus on strategies tailored to your specific needs. They can eliminate the noise and provide clear advice that aligns with your long-term objectives. With a financial advisor, you can avoid overdoing things based on the latest trends or making impulsive decisions that might seem attractive in the short term but could be detrimental in the long run. Advisors help you create a balanced financial plan that is not reliant on gossip or hearsay but focuses on tried and tested strategies, historical data, and technical projections.

5. You may eliminate the risk of ignorance by working with a financial advisor

If you are wondering how financial advice on TikTok stacks up, you must know that TikTok influencers often create sensational content to garner views and followers by promoting strategies and products as guaranteed ways to achieve financial milestones. They use catchy clickbait lines or captions, such as “how to become a millionaire before 30” or “double your income in a year”. However, these claims are mostly unrealistic and serve primarily to attract attention rather than provide sound financial advice. The truth is that becoming a millionaire before turning 30 is exceptionally rare and typically requires extraordinary circumstances, such as winning the lottery or receiving a substantial inheritance. Even professionals like athletes, models, singers, and actors, where people might accumulate such wealth early on in their lives can do so with the help of trusted financial advisors and not TikTok influencers.

Practical financial growth requires steady, informed decisions rather than risky, sensational strategies. The strategies promoted by influencers often come with significant risks that are not adequately disclosed. The allure of quick wealth can lead you to make hasty decisions with your life’s savings and essentially gamble your future. However, this can be extremely dangerous if you lack a comprehensive understanding of the financial landscape and the risks involved in various investment options.

Hiring a financial advisor helps you build wealth steadily and securely. Financial advisors provide a realistic assessment of your financial state and develop strategies that align with your long-term goals and risk tolerance. They emphasize creating a diversified portfolio, managing risks, and ensuring that you have a solid financial foundation. This approach not only helps you grow your wealth gradually but also protects you from the pitfalls of high-risk investments. Unlike influencers who may push products in the name of sensationalism, financial advisors are more likely to recommend slow but effective strategies aimed at achieving sustainable growth. So, even though they may not promise overnight wealth, they can help you achieve your financial goals within reasonable timelines while ensuring your long-term financial well-being.

To conclude

Should you take financial advice from TikTok? You can take financial advice from TikTok for general information. For many people, concepts like investing, debt management, and budgeting can seem daunting, and TikTok can help you get started and understand these basics. However, it is crucial to seek advice from credible and accountable sources when it comes to personalized financial planning. Financial advisors are more reliable, and TikTok cannot replace professional financial advice. For your financial future, it is always better to cross-reference any advice you find online with reputable sources or consult with a certified financial advisor to confirm its validity.

Use the free advisor match tool to get matched with vetted financial advisors who can help create a personalized financial plan for your unique needs and goals. Simply answer a few questions about your financial needs, and our match tool can match you with 2 to 3 advisors suited for guiding you toward your financial goals.

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The blog articles on this website are provided for general educational and informational purposes only, and no content included is intended to be used as financial or legal advice.
A professional financial advisor should be consulted prior to making any investment decisions. Each person's financial situation is unique, and your advisor would be able to provide you with the financial information and advice related to your financial situation.